Free checklist

the release
rollout

A working checklist for indie artists, in the order things actually happen.

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The release rollout checklist cover with pages fanned out behind it

What’s inside

five stages, in order

  • Eight weeks outthe paperwork
  • Six weeks outthe kit
  • Four weeks outdeliver & pitch
  • Release weekthe song is out
  • The week afterkeep it alive

Print it, check it off, stick it on the wall. Every box has the how, not just the what.

Sound familiar?

“I’ll pitch it once it’s out.”

Editorial pitches go in before release day, not after.

“Release day is the finish line.”

It’s the start. The week after is when most songs get quietly abandoned.

“I don’t have a team.”

You don’t need one to use this. Every box has the how.

get the checklist

We’ll email you the link. You’ll also get the occasional tip from sibbe. Unsubscribe anytime. Privacy policy